Fifty Wins Big at the 2023 Global Business Tech Awards

Written by
Fifty Team

22 May, 2023

Amazing news for Fifty this month as we have received our first award win of 2023 for Best Use of Data from the Global Business Tech Awards!

Showcasing the best tech from around the world, The Global Business Tech Awards are judged by leading tech industry experts. They celebrate tech developments and innovation that offer clear improvements for brands on their marketing strategies and ROIs. Up against companies large and small across industries, we’re proud to be recognised alongside some exceptional competition and talent spanning the globe.

Our award win is based on the successful campaign Fifty produced with AKA for Harry Potter & The Cursed Child. We were enlisted by the creative and media agency to execute a full funnel programmatic campaign for the Broadway play relaunching in New York City off the back of the pandemic. Our team utilised data across social platforms and our world-leading insights platform to pinpoint and analyse the high intent audiences most likely to engage with ad creatives, proving our ability to not only understand, but successfully engage, the target audiences of the client. The media campaign overachieved all benchmarks, successfully increasing awareness and final ticket sales for the client.

Fifty’s CEO Simon Shaw comments:

“The Fifty Team undertakes each challenge with tremendous passion and precision, giving it their all to create campaigns that not only achieve client goals, but encourages them to think even bigger with their audiences. It’s really exciting to see this work recognised by the wider industry and I couldn’t be prouder of our team. They’ve smashed client objectives and I'm constantly impressed by the accuracy, efficiency and dedication with which they deliver major results to our clients and their audiences.”

To find out more about our offering, and how we can help you reach your current and future audiences, book a demo here, or drop us a line at

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