Fifty Technology Joins PwC Scale | MediaTech Programme

Written by
Tori McBride

09 Feb, 2022

Fifty Technology announces that it will be participating in PwC's Scale | MediaTech 2022 programme.

Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to help brands understand their customers and power digital advertising to best engage them.

The Scale Programme is intended for startups that are looking to scale, as well as for corporates that are shaping the digital future of their company and are open to constructive exchanges with startups. The focus of the programme is on innovation through collaboration, by providing clients for the scale-ups and finding innovative solutions for larger organisations.

The Scale Programme works to unite the startup ecosystem by creating a platform for exchange between each of these players. To date, over 5,000 corporates have participated in over 50 programmes focusing on different subject areas, industries and regions. As a result, PwC has enabled over 4,000 introductions and matches between startups, corporates.

As part of the programme, over the next two months Fifty will be working alongside 8 other technology scale-ups with innovative solutions to support and reshape the Media industry: AdScanner, Cerebri AI, Cultural Intelligence, Smartology, MavSocial, boostr, Influence Vision and JUMP.

CEO & Founder Simon Shaw had this to say about the programme: “I’m honoured to announce that Fifty will be participating in PwC's Scale programme alongside this year's impressive MediaTech cohort. I’m very much looking forward to exchanging ideas with other stakeholders within the scaleup ecosystem and continuing our scaling journey alongside PwC.”

On the 19th of January, PwC Lead Sponsor, Daniel Bunyan, along with Ashkan Fouladbakhsh, Max Heal and GrowthBuilders, hosted a virtual kick-off to welcome this year’s cohort of scale-ups and explain why their industry stakeholders are so enthusiastic to be engaging with them over the coming months.

Fifty’s Head of Operations Tara Shaw shared her thoughts on PwC’s kickoff talk and her hopes for the programme: “Having had the initial webinar with all the companies in the cohort, we are keen to see how the next few months will progress. The GrowthBuilders team has built a wonderfully complimentary cohort of companies who we are really excited to be working with over this period and hopefully well into the future.”

For more information about Fifty’s scaling journey, get in touch at To download a PDF version of this press release, click here

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