Activating audience insight through unrivalled human understanding, media execution strategies and sustainable technologies
Our platform uses network science, graphing technology and artificial intelligence to analyse billions of data points and transform them into impactful consumer segmentations.
At its core our platform uncovers human social behaviour. Our methodology allows us to unearth real world connections between people based on their shared interests, beliefs and motivations. The technology is complex, but the outcome is startlingly simple: deep audience understanding based on human behaviour and passions, not tracking.
HumanContext
At Fifty, we believe in
Data Visualisation
Privacy
Insight-driven Outcomes
Long-term Growth
Cutting-edge Technology
Data Visualisation
Privacy
Insight-driven Outcomes
Long-term Growth
Cutting-edge Technology
Fifty is proud to be a Climate Positive Business
Across 4
global regions
833 Million
users
54 Billion
connections
100 Million
web pages analysed
>30 Million
posts processed daily
European Agency Awards
The Drum Awards for Digital Advertising
Performance Marketing World Awards
Robbie Scott
Performance Director
Sports Business Awards
Global Digital Excellence Awards
Jamie Scott
CTO
Vincent Potier
Ashley Abrahams
Richard Lloyd
Andy Shaw
The Drum Awards for Digital Advertising
Performance Marketing World Awards
Ian Taylor
Julian Miall
Global Digital Excellence Awards
European Agency Awards
Sports Business Awards
Robert Webster
Dominic Trigg
Jamie Scott
CTO