Activating audience insight through unrivalled human understanding, media execution strategies and sustainable technologies

Our platform uses network science, graphing technology and artificial intelligence to analyse billions of data points and transform them into impactful consumer segmentations.

At its core our platform uncovers human social behaviour. Our methodology allows us to unearth real world connections between people based on their shared interests, beliefs and motivations. The technology is complex, but the outcome is startlingly simple: deep audience understanding based on human behaviour and passions, not tracking.

HumanContext

At Fifty, we believe in

Data Visualisation

Privacy

Insight-driven Outcomes

Long-term Growth

Cutting-edge Technology

Data Visualisation

Privacy

Insight-driven Outcomes

Long-term Growth

Cutting-edge Technology

Fifty is proud to be a Climate Positive Business

Across 4

global regions

833 Million

users

54 Billion

connections

100 Million

web pages analysed

>30 Million

posts processed daily

Sarah Rose

CFO

Linkedin

Josh Tompkins

Insights Director

Linkedin

Vesko Trakiyski

Technology Director

Linkedin

European Agency Awards

The Drum Awards for Digital Advertising

Performance Marketing World Awards

Tara Shaw

Chief of Staff

Linkedin

Simon Shaw

CEO

Linkedin

Robbie Scott

Performance Director

Olivia Liman

Client Director

Linkedin

Simon Eaton

Managing Director

Linkedin

Sports Business Awards

Global Digital Excellence Awards

Jamie Scott

CTO

Duncan McCrum

Chief Growth Officer

Linkedin

Lucie Pearce

Head of Marketing

Linkedin

Vincent Potier

Ashley Abrahams

Richard Lloyd

Simon Shaw

CEO

Linkedin

Andy Shaw

The Drum Awards for Digital Advertising

Performance Marketing World Awards

Ian Taylor

Julian Miall

Global Digital Excellence Awards

European Agency Awards

Sports Business Awards

Robert Webster

Dominic Trigg

Jamie Scott

CTO

FT 1000

UK Digital Excellence Awards

FT 1000

Global Business Tech Awards

European Agency Awards

UK Business Tech Awards

Fast Growth 50

Best Business Awards

Best Business Awards

Growing Business Awards

The Wires Global Awards

Digiday Technology Awards

Global Digital Excellence Awards

Effective Digital Marketing Awards

European Agency Awards

European Agency Awards

AdExchanger Awards

Sports Business Awards

The Annual Industry Awards by Flexa

The Drum Marketing Awards

International Sports Awards

UK Digital Growth Awards

Global Digital Excellence Awards

Global Digital Excellence Awards

UK Business Tech Awards

The Wires Global Awards

The Wires Global Awards

UK Business Tech Awards

Effective Digital Marketing Awards

UK Digital Growth Awards

UK Digital Growth Awards

UK Business Awards

Performance Marketing World Awards

The Drum Awards for Digital Advertising

AdExchanger

ExchangeWire

ExchangeWire