Activating audience insight through unrivalled human understanding, media execution strategies and sustainable technologies

Our platform uses network science, graphing technology and artificial intelligence to analyse billions of data points and transform them into impactful consumer segmentations.

At its core our platform uncovers human social behaviour. Our methodology allows us to unearth real world connections between people based on their shared interests, beliefs and motivations. The technology is complex, but the outcome is startlingly simple: deep audience understanding based on human behaviour and passions, not tracking.

HumanContext

At Fifty, we believe in the HumanContext, a human-first approach to digital marketing that acts as a common thread connecting our shared belief system.

The following five beliefs drive Fifty’s mission to positively disrupt and lead the future of AdTech & MarTech.

At Fifty, we believe in

Data Visualisation

We believe that impactful visualisations can transform complex data into clear action.

Privacy

We believe that the future of ad targeting is powered by audience understanding, not consumer tracking.

Insight-driven Outcomes

We believe that audience insights should be actionable and drive direct, deliverable results.

Long-term Growth

We believe long-term strategic growth comes from having a true understanding of your market.

Cutting-edge Technology

We believe in the power of technology to change the way the world works.

Data Visualisation

Privacy

Insight-driven Outcomes

Long-term Growth

Cutting-edge Technology

We believe that impactful visualisations can transform complex data into clear action.

We believe that the future of ad targeting is powered by audience understanding, not consumer tracking.

We believe that audience insights should be actionable and drive direct, deliverable results.

We believe long-term strategic growth comes from having a true understanding of your market.

We believe in the power of technology to change the way the world works.

Fifty is proud to be a Climate Positive Business

As part of our commitment to powering sustainable advertising, Fifty has gone beyond 'carbon neutral' or 'net zero' and removed even more carbon than we emitted last year. As of 2022, we’ve balanced 142.58t tonnes of carbon (110% of our emissions for 2021), while protecting biodiversity and supporting local communities. Click here to learn more about the carbon offsetting projects we are supporting.

Across 4

global regions

833 Million

users

54 Billion

connections

100 Million

web pages analysed

>30 Million

posts processed daily

Simon Shaw

CEO

Linkedin

Tara Shaw

Chief of Staff

Linkedin

The Annual Industry Awards by Flexa

Shortlisted in the 'Media & Agencies' category in The 2023 Annual Industry Awards by Flexa

Sarah Rose

CFO

Linkedin

The Drum Marketing Awards

Shortlisted for 'Best Use of Data/Insight' in the 2023 Drum Marketing Awards

Simon Eaton

Managing Director

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Robbie Scott

Performance Director

Duncan McCrum

Chief Growth Officer

Linkedin

Jamie Scott

CTO

AdExchanger

Named one of AdExchanger’s Programmatic Power Players in 2021

Vesko Trakiyski

Technology Director

Linkedin

European Agency Awards

Shortlisted for 'Best Marketing Campaign' in the 2023 European Agency Awards

FT 1000

Named by the Financial Times as one of Europe’s 1000 Fastest Growing Companies

Olivia Liman

Client Director

Linkedin

The Wires Global Awards

Shortlisted in the 'Best Use of Data' category in the 2022 Wires Global Awards

Lucie Pearce

Head of Marketing

Linkedin

Richard Lloyd

Vincent Potier

Simon Shaw

CEO

Linkedin

Jamie Scott

CTO

European Agency Awards

Shortlisted for 'Best Marketing Campaign' in the 2023 European Agency Awards

AdExchanger

Named one of AdExchanger’s Programmatic Power Players in 2021

Ian Taylor

Ashley Abrahams

Robert Webster

The Wires Global Awards

Shortlisted in the 'Best Use of Data' category in the 2022 Wires Global Awards

FT 1000

Named by the Financial Times as one of Europe’s 1000 Fastest Growing Companies

The Drum Marketing Awards

Shortlisted for 'Best Use of Data/Insight' in the 2023 Drum Marketing Awards

Dominic Trigg

The Annual Industry Awards by Flexa

Shortlisted in the 'Media & Agencies' category in The 2023 Annual Industry Awards by Flexa

Andy Shaw

Julian Miall

FT 1000

Named by the Financial Times as one of Europe’s 1000 Fastest Growing Companies

Global Business Tech Awards

2023 Global Business Tech Awards Winner for 'Best Use of Data'

The Wires Global Awards

Shortlisted in the 'Best Use of Data' category in The Wires Global Awards 2023

Digiday Technology Awards

Shortlisted in the 'Best Data Team' category in the 2023 Digiday Technology Awards

Global Digital Excellence Awards

Shortlisted in the 'Best Use of Data' category in the 2023 Global Digital Excellence awards

Effective Digital Marketing Awards

Shortlisted for the 'Most Effective Digital Advertising Campaign' in the 2023 Effective Digital Marketing Awards

European Agency Awards

Shortlisted for 'Best Marketing Campaign' in the 2023 European Agency Awards

Growing Business Awards

Shortlisted as B2B Business of the Year in the 2023 Growing Business Awards

European Agency Awards

Shortlisted as 'Best Digital Agency' in the 2023 European Agency Awards

The Annual Industry Awards by Flexa

Shortlisted in the 'Media & Agencies' category in The 2023 Annual Industry Awards by Flexa

UK Business Tech Awards

Shortlisted for 'Best Use of Data' in the 2023 UK Business Tech Awards

The Drum Marketing Awards

Shortlisted for 'Best Use of Data/Insight' in the 2023 Drum Marketing Awards

UK Digital Growth Awards

Shortlisted for 'Best Use of Data' in the 2023 UK Digital Growth Awards

Global Digital Excellence Awards

Shortlisted for ‘Best Platform/Technology/Tool’ in the 2022 Global Digital Excellence Awards

Global Digital Excellence Awards

Shortlisted for 'Best use of Data in the 2022 Global Digital Excellence Awards

UK Business Tech Awards

Shortlisted for ‘Best Use of Data’ in the 2022 UK Business Tech Awards

The Wires Global Awards

Shortlisted in the 'Best New Product or Service:Buy Side' category in the 2022 Wires Global Awards

The Wires Global Awards

Shortlisted in the 'Best Use of Data' category in the 2022 Wires Global Awards

UK Business Tech Awards

Shortlisted for ‘Best Use of Innovation’ in the 2022 UK Business Tech Awards

Effective Digital Marketing Awards

Shortlisted for ‘Most Effective Data and Analytics’ in the 2022 Effective Digital Marketing Awards

UK Digital Growth Awards

Shortlisted for ‘Best Use of Data’ in the 2022 UK Digital Growth Awards

UK Digital Growth Awards

Shortlisted for ‘Best Innovation’ in the 2022 UK Digital Growth Awards

UK Business Awards

Shortlisted for ‘Best Innovative Product - B2B’ in the 2022 UK Business Awards

Performance Marketing World Awards

Shortlisted in the ‘Data & Insights' category in the 2022 Performance Marketing World UK Awards

The Drum Awards for Digital Advertising

2021 Drum Award Winner for ‘Best Overall Technology for Programmatic Trading’

AdExchanger

Named one of AdExchanger’s Programmatic Power Players in 2021

ExchangeWire

‘Best Use of Data’ Finalist at ExchangeWire’s 2021 Wires Global Awards

ExchangeWire

Named one of ExchangeWire’s ‘17 European AdTech Companies that Will Have a Big 2021’