Activating audience insight through unrivalled human understanding, media execution strategies and sustainable technologies
Our platform uses network science, graphing technology and artificial intelligence to analyse billions of data points and transform them into impactful consumer segmentations.
At its core our platform uncovers human social behaviour. Our methodology allows us to unearth real world connections between people based on their shared interests, beliefs and motivations. The technology is complex, but the outcome is startlingly simple: deep audience understanding based on human behaviour and passions, not tracking.
HumanContext
At Fifty, we believe in
Data Visualisation
Privacy
Insight-driven Outcomes
Long-term Growth
Cutting-edge Technology
Data Visualisation
Privacy
Insight-driven Outcomes
Long-term Growth
Cutting-edge Technology
Fifty is proud to be a Climate Positive Business
Across 4
global regions
833 Million
users
54 Billion
connections
100 Million
web pages analysed
>30 Million
posts processed daily
The Drum Marketing Awards
Robbie Scott
Performance Director
The Drum Awards for Digital Advertising
Jamie Scott
CTO
Performance Marketing World Awards
ExchangeWire
UK Digital Excellence Awards
Richard Lloyd
Ashley Abrahams
Vincent Potier
UK Digital Excellence Awards
ExchangeWire
Robert Webster
Jamie Scott
CTO
Andy Shaw
The Drum Marketing Awards
Performance Marketing World Awards
The Drum Awards for Digital Advertising
Ian Taylor
Julian Miall
UK Digital Growth Awards
Dominic Trigg
UK Digital Excellence Awards
FT 1000
Global Business Tech Awards
European Agency Awards
UK Business Tech Awards
Fast Growth 50
Best Business Awards
Best Business Awards
Growing Business Awards
The Wires Global Awards
Digiday Technology Awards
Global Digital Excellence Awards
Effective Digital Marketing Awards
European Agency Awards
European Agency Awards
AdExchanger Awards
Sports Business Awards
The Annual Industry Awards by Flexa
The Drum Marketing Awards
International Sports Awards
UK Digital Growth Awards
Global Digital Excellence Awards
Global Digital Excellence Awards
UK Business Tech Awards
The Wires Global Awards
The Wires Global Awards
UK Business Tech Awards
Effective Digital Marketing Awards
UK Digital Growth Awards
UK Digital Growth Awards
UK Business Awards
Performance Marketing World Awards
The Drum Awards for Digital Advertising
AdExchanger
ExchangeWire
ExchangeWire
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We play nicely with others
Our platform is designed to fit seamlessly with your work flow, integrating into existing tools and media-buying software. Learn more about our current API integrations.
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