'The Legend of Zelda: Tears of the Kingdom': A Fifty in Conversation

Written by
Fifty Team

10 May, 2023

We’re adding to our latest blog around the buzz of the Zelda Sequel with a brand new Fifty in Conversation! Fifty’s People Manager Tash, Senior Commercial Executive Maz and Marketing Executive Will sit down to discuss why they’re excited about the game and how the game has become such a core franchise in the industry – for audiences and brands. 

In addition to their audience insights on the players, they go deeper into various topics surrounding development and gameplay including: 

  • The longevity of the game, which promotes anticipation and excitement to help create a culturally significant franchise. 

  • Accessibility to the game through the Nintendo console that expands reach of the game to wider audiences. 

  • Care and quality to the development, including voice acting, music composition and design, which speaks to the creative audience they successfully engage. 

To end our discussion is a final quote from Maz, summarising the significance of the sequel:

"The creativity is incredibly important for the audience of this game...it's not just about the game, it's about everything else that comes with it...the storytelling, lovable characters and interesting plot lines, those are the things that draw people"

Interested in how we form our insights? Get in touch to understand how we can help your brand reach new audiences. 

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