Investigating the explosion of interest in the Women’s Ashes

Written by
Fifty Team

Insights by
Josh Tompkins

04 May, 2023

As the staggering growth in conversation and engagement around the Women’s Ashes shows, the time is now to invest. There has been a wealth of reporting, commentary and insight around women’s sport as an investment opportunity. Clearly it’s growing, and it’s growing fast.

Over the course of our new report, we highlight key reasons why women’s cricket offers immediate value to brands, rights holders and sponsors.

These takeaways include:

1. The 2023 Women’s Ashes series has seen the highest levels of engagement to date.

2. The Women’s Ashes is one of fastest growing entities across the sporting landscape, surpassing major male challenger sports in terms of increasing interest.

3. Women's sports still tend to attract predominantly male audiences, yet the proportion of female spectators in women's sports surpasses that of male-dominated sports.

Read the report here

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