Fifty Journeys: Giulia

Written by
Fifty Team

30 Mar, 2023

When did you start?

I started just over two years ago in October 2020, so it was right in the middle of the pandemic - it was lockdown, basically. It was a bit strange, because I got to go into the office for my first day, but then that was it. I guess it was a bit harder than usual to work remotely, in a completely new environment with totally new people, for a while. I met my boss on the first day, but didn’t see them again in person for a while! I’ve always felt really welcome, though, and it didn’t feel as difficult as I thought it would.

What is your role at Fifty and how has it evolved?

My current role is Performance Manager. I first joined as a Senior Performance Executive, but I have been promoted a couple of times since I joined Fifty - which I’m really happy about. In terms of the type of work I do and how that has changed, I used to work across multiple industries and with smaller clients. Now I get the chance to work on bigger accounts - some of which have really grown with me as I progressed - which is great. I work mainly across two sectors now, both of which I’m really interested in.

What did you do before joining Fifty?

I used to work in another agency - a slightly bigger one. I was still working in Paid Social, but only across the Real Estate industry, so it wasn’t quite as exciting as my work here. That’s also one of the reasons why I decided to join Fifty - the variety of clients we work with, along with the more personal edge here. In my old company I used to work in Paid Social and I ran the campaigns, but I never really had any face to face time with clients and I didn't really get to speak to the people running the brands I was advertising, so it didn't ever feel very personal.

What are your passions outside of work?

I do a lot of things outside of work! I perform in cabaret and I’m a drag performer. I also run a fashion business and I make clothes for other people, which I really enjoy.

What’s next? Is there anything you’re looking forward to in particular?

As I was saying, some of the accounts I’ve worked on have actually grown with me, so I am looking forward to continuing to work with those clients and I’m excited to see where I can take them. For example, Chipotle is expanding internationally and they’re looking to open restaurants in Germany - like they’ve already done in France - so that’s something I’m excited about seeing more of!

If you are looking for a new challenge, see all our current opportunities here. For more information about our company values and life working at Fifty, head over to our careers page, or get in touch with us at

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