Ben Montagu-Scott

Touchdown! Uncovering the Fans of the Six Nations Championship

A deep dive into the audiences tuning into this year’s legendary Rugby tournament.

The Soaring Growth of Gaming

The audiences enthralled by gaming and ready to be engaged now

Greenwashing: who's talking about it and what are their priorities?

With 'climate crisis' becoming an increasingly important part of our vocabulary, we set out to find out who's talking about greenwashing.

Renew, Reuse, Relove: Who's shopping on the biggest pre-loved clothing apps?

Compare and contrast the pre-loved shoppers across the US and UK apps

Five Minutes With: B Corp - Who’s Buying It?

As B Corp gains speed as a global movement, who's seeking out certified brands?

No Harm, No Foul: Messi's Move Creates a Global Fan Shift

A geographic look at Inter Miami's follower base on the back of Messi's move

Unmasking PS VR2's Audiences: Who is Living in a Virtual World?

Discover just how far the VR conversation has spread with PS VR2's launch.

Oh Na Na, Who Watched The Game? - A Super Bowl Audience Analysis

Find out who shows up for the football, and who's joining for the Super Bowl halftime show.

Audience Deep-Drive: Drive to Survive and the F1 Teams

Meet the tribes behind Formula 1's teams and see how the Drive to Survive fanbase compares.

Five Minutes With: ChatGPT

A quick look at the audiences hooked on AI's newest gadget.