Steph Saba

Content Marketing Executive


Greenwashing: who's talking about it and what are their priorities?

With 'climate crisis' becoming an increasingly important part of our vocabulary, we set out to find out who's talking about greenwashing.

Renew, Reuse, Relove: Who's shopping on the biggest pre-loved clothing apps?

Compare and contrast the pre-loved shoppers across the US and UK apps

Decoding AI: Has Public Opinion on the Tech Changed?

Dissecting the audiences discussing AI and where they stand on the evolving tech

No Harm, No Foul: Messi's Move Creates a Global Fan Shift

A geographic look at Inter Miami's follower base on the back of Messi's move

Game-Changers: The Audience Evolution of Video Game Adaptations

A look into the audiences of the biggest video game franchises and their film/series counterparts

Unmasking PS VR2's Audiences: Who is Living in a Virtual World?

Discover just how far the VR conversation has spread with PS VR2's launch.

Fifty's Volunteer Day for a Sustainable Cause

Fifty joins Treeapp for a day of tree planting to support local biodiversity

Has The World Cup Controversy Been Pushed to the Sidelines?

Have World Cup fans drowned out the controversy surrounding host country Qatar?

More than Milk & Cookies: Who are the Americans Involved in Charities’ Busiest Season?

Comparing the diverse tribes involved in US charities during the Holiday season.