Revolutionising digital media.
AI powered insight, strategy, media activation & reporting that delivers new levels of effectiveness and accuracy. We give our talented strategists the AI and data technologies to uncover hidden human connections within vast datasets. We understand audiences and their real-world interests deeper than ever before - informing creative and delivering more effective activation strategies across all media.
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Read Full ArticleTechnology to connect brands with humans.
Our teams use our proprietary AI & data tools to surface the interconnections between people, their interests and brands, building strategies to activate against them.
Our ApproachFiftyAurora: Your solution for an identity-free world.
Discover Fifty AuroraBuild brands, optimise conversion and fulfil your ESG agenda.
Grow Your BrandDoing digital media differently.
Better insights
See your audiences as they see themselves. Next level data analysis delivers new insights and smarter activation strategies.
Smarter strategies
Technology and great talent combine to generate strategies to smash brands’ business objectives.
Delivering business outcomes
Our planners have vast experienced in meeting complex challenges; our technology takes it to a new level.
Activation without restraint
We are not restrained by trading deals; we only care about optimal activation and beating KPIs.
Optimise, optimise, optimise
Track and optimise to asset level, daily as campaigns run - we strive to exceed benchmark metrics, every time.
Embrace every channel
We meet audiences wherever they are, from established channels through to the latest in retail, outdoor and connected TV media.
Industry leading visualisation & reporting
AI-powered audience, influencer and media visualisation, measurement and reporting, clearer and faster than ever.
Client success
Fifty is here to help you grow. See how our partnerships have delivered for brands large and small.