Technology to understand humans
Our media strategies are based in real-world human interests drawn from real-time data. The quality of our insights feed activation strategies proven to outperform benchmarks, the speed of our tech enables optimisation of campaigns as they run. To see our system in action and talk with our strategists, get in touch.
The Power of Tribes
Our audience insights platform uses network science to uncover online-dwelling Tribes. These communities reflect how people connect in the real world.
Supercharge your audience understanding and media strategy
With this human-centric view of your audience, you can build efficient media strategies that actually work.
The Fifty Process
Fifty’s technology is a powerful telescope into human understanding.
Define
Understand
Visualise
Activate
The power of the platform is in your hands
We can crunch the data and uncover the insights, and then the opportunities are almost endless.
Social
Customer Data
Custom Segmentation
Wider Marketing Channels
Product Development
Partnership & Sponsorship Strategies
Measurement
A trusted partner for teams around the world seeking to boost their audience understanding and accelerate growth.
“Fifty has delivered an insightful look into the audiences within our industry in a unique way. They have also pioneered a new approach to our paid media strategy, delivering strong results for Pasta Evangelists.”
“Fifty’s insight-first approach helped drive cost efficiency, alongside beating our campaign VTR benchmark. Their platform helped bridge our insight work with a digital execution measured by custom KPIs, and their audience feedback loop created new insights and verticals.”
“Fifty’s work has made a significant difference to our business. We are now able to understand and target the specific audience of each act, which has revolutionised the way we plan and manage our marketing.”
Your approach to media buying will never be the same
Fifty bridges the gap between insight and activation.
Get in touch
Want to see us in action?
Book a Demo
Fill out the information below so we can pair you with
the team member who best suits your requirements.
I am a…
I am based in…
Explore our blog
We play nicely with others
Our platform is designed to fit seamlessly with your work flow, integrating into existing tools and media-buying software. Learn more about our current API integrations.
IntegrationsKeep in touch
