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Fifty Gets TAG Brand Safety Certified
In a win for our clients and for us, Fifty has received the 'Brand Safety Certified' accreditation from TAG.
Renew, Reuse, Relove: Who's shopping on the biggest pre-loved clothing apps?
Compare and contrast the pre-loved shoppers across the US and UK apps
Most Read
Guys and Dolls: Deep Dive into the Barbenheimer Audiences
Barbenheimer is an internet phenomenon, join us as we take a look into the audiences for each film.
Five Minutes With: B Corp - Who’s Buying It?
As B Corp gains speed as a global movement, who's seeking out certified brands?
Changing The Game: Breaking Down The Stereotypes of the Women's Football Fanbase
Industry professionals are breaking down the stereotypes of Women's Sports fans and the best ways for brands get involved in the game
Changing The Game: Breaking Down The Stereotypes of the Women's Football Fanbase
Industry professionals are breaking down the stereotypes of Women's Sports fans and the best ways for brands get involved in the game
TikTok Advertising in a Data Privacy-Focussed World
A look inside the TikTok landscape and how brands can take advantage
Five Minutes With: Apple Vision Pro
With Apple's Vision Pro set to launch in early 2024, take a look at who's talking about it.
Decoding AI: Has Public Opinion on the Tech Changed?
Dissecting the audiences discussing AI and where they stand on the evolving tech
Question…? Who Will Be Attending Taylor Swift’s UK Eras Tour?
With the UK leg of Taylor Swift's Eras Tour just around the bend, we ran a study to find out who will be in the stands.
No Harm, No Foul: Messi's Move Creates a Global Fan Shift
A geographic look at Inter Miami's follower base on the back of Messi's move
The Immediate Opportunity in Women’s Sport - Read Fifty's groundbreaking report
Why brands, rights holders and sponsors need to get involved in Women's Sport now.
Game-Changers: The Audience Evolution of Video Game Adaptations
A look into the audiences of the biggest video game franchises and their film/series counterparts
Fifty Wins Big at the 2023 Global Business Tech Awards
Fifty takes home the award for Best Use of Data at the 2023 Global Business Tech Awards
'The Legend of Zelda: Tears of the Kingdom': A Fifty in Conversation
Join the discussion around the newest Zelda release, one of the most highly anticipated video games of 2023.
Investigating the explosion of interest in the Women’s Ashes
Read our latest report today
A Link to the Future - Who Will Be Playing 'The Legend of Zelda: Tears of the Kingdom'?
The Legend of Zelda: Tears of the Kingdom is almost here - we ran a study to find out who will be playing.
Crowd Surfing: A Deep Dive into UK Festival Audiences
It's festival season! Discover the communities behind UK festival audiences.
What Marketers Are Missing: The Vital Role Insights Play in Sponsorships
Understand the current landscape of brand partnerships and how to make the most of them for your business.
Unmasking PS VR2's Audiences: Who is Living in a Virtual World?
Discover just how far the VR conversation has spread with PS VR2's launch.
Fifty's Volunteer Day for a Sustainable Cause
Fifty joins Treeapp for a day of tree planting to support local biodiversity
Fifty places in the FT 1000 Fastest Growing Companies in Europe
Another year of growth for Fifty, taking up its position in the top 500 fastest growing companies in Europe.
Five Minutes With: the Four-Day Work Week
Has sentiment towards the four-day work week changed since the UK's recent trial run?
The 2023 PPC Landscape: Benefits, Drawbacks, and Trends with Guy Parker
Learn the basics of PPC and understand its important role within campaigns
What’s love got to do with it? - The Growing Audiences of Galentine's Day
Are younger generations moving away from the traditional Valentine's holiday for a more modern replacement?
Oh Na Na, Who Watched The Game? - A Super Bowl Audience Analysis
Find out who shows up for the football, and who's joining for the Super Bowl halftime show.
On the Leaderboard: Meet the Tribes Driving the Mobile Gaming Market
Find out more about the audiences behind mobile gaming.
Veganuary: Turning a one-month event into a long-term growth strategy
To discover the key tribes that could drive growth all year long, plant-based brands should get to know these Veganuary audiences.
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